Disagree With a Client: How Designers Argue Their Decisions Every designer must learn to disagree with a client. It feels risky. But it protects your work and your reputation. Here is a real story, three rules, and a few phrases you can use today. On Tuesday at 9:47 a.m., Emily got an email from a
Disagree With a Client: How Designers Argue Their Decisions Читати далі »
Why Expensive Brands Sell Better Than Cheap Ones Expensive brands win more often than most people admit. American buyers often choose the feeling of a product, not the product itself. Picture two bottles of water. One costs a dollar. The other costs several times more. The contents are almost the same. The only difference is
Why Expensive Brands Sell Better Than Cheap Ones Читати далі »
Scarcity Marketing: Manipulation or Fair Play? Scarcity marketing is everywhere online. You open a website. A timer counts down: “2 hours 17 minutes left.” A red label says “Only 3 left.” A notification pops up: “Someone just bought this.” Your heart beats a little faster. Your hand moves to the Buy button. Sound familiar? Scarcity,
Scarcity Marketing: Manipulation or Fair Play? Читати далі »
Storytelling and the Brain You are reading the first two paragraphs. You can still look away. By the third, it may be too late. Storytelling and the brain share a powerful link. A well written story can pull readers into a deeply absorbed state. And it is completely legal. What Happens in the Reader’s Brain
Storytelling and the Brain: What Happens by Paragraph Three Читати далі »
We Only Take Clients Ready to Hear the Truth. Good Luck With the “Creative” Agencies ..Sara Miller put her phone on the table. Screen down. Three calls in a row. Same feeling each time. People were talking. No one was listening. She started her handmade candle business two years earlier. She followed the standard playbook.
We Only Take Clients Ready to Hear the Truth. Good Luck With the “Creative” Agencies Читати далі »
Beautiful Design Nobody Clicks Is Just Expensive Decoration Ryan opened his laptop for the third time that evening. He checked the same number again. Three hundred and two visits. Zero sales. He had quit corporate marketing six months earlier to launch his own home accessories brand. He had a strong eye for shape and color.
Beautiful Design Nobody Clicks Is Just Expensive Decoration Читати далі »
Your Client Doesn’t Need to Understand How Good You Are She Kept Closing the Laptop Jenna opened her laptop for the third time that evening. She closed it again. She had counted the hours. Over the past two months she completed a certification. It took her one hundred twenty hours of practice. She rewrote her
Your Client Doesn’t Need to Understand How Good You Are Читати далі »
Why Viral Content Is Almost Always a Sign of a Weak Product Ryan Hollis rented a desk in a coworking space in Denver. He hung a TV on the wall for one reason. It showed his app’s install numbers by the hour. On day nine the line shot up so fast that Ryan left it
Why Viral Content Is Almost Always a Sign of a Weak Product Читати далі »
social proof in marketing ….Megan checked her analytics eight times a day. Not because she needed to. Her hand just reached for her phone, like something important was hiding there. For three years she ran social media for a clothing brand. For three years her only measure of success was the number under a photo.
The Engagement Cult Читати далі »
designer client trust Why a Designer Sometimes Has to Tell a Client No.. Clara had been sitting in the meeting room for forty minutes. Her coffee had gone cold. Across the table sat Stefan Weber, owner of a chain of seven flower shops. He swiped through the new logo concept on his tablet. His
Why a Designer Sometimes Has to Tell a Client No Читати далі »
